Bringing the message to a wider audience
Kickstarting the Kickstarter
We decided to launch a 30 day Kickstarter to raise capital and launch the brand.
This meant exposure to a MUCH larger audience so the clear messaging was crucial.
Kickstarter interface is not customizable so I had to strategize creative ways to display information.
The same designs for the video became faux JPG headers in the kickstarter and also were the basis for the rewards.